Finance & Reporting Consultant

Paula
Martínez
López

CFO  ·  ERP  ·  Power BI

A CFO who builds what the business needs — from ERP to executive dashboards, starting from whatever infrastructure exists. The system serves the strategy, not the other way around.

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Paula Martínez López
15+
Years as CFO & finance lead
Revenue growth at pharma co.
3
Languages · IT & ES jurisdictions

The CFO who also builds the system

Most finance functions have the strategy. What they lack is the infrastructure to see it clearly. I bridge that gap — as a CFO who understands the business deeply, and as someone who can build the reporting systems that make decisions faster and better-informed.

My background spans manufacturing, international trading, and cross-border operations — environments where financial complexity is real and visibility is critical. Over 15 years I have built finance functions from scratch, led ERP implementations, structured PE-grade reporting, and designed end-to-end dashboards that management actually uses.

I work with what exists. Whether a company has a full ERP, runs on Excel, or is building from zero — the approach adapts. The goal is always the same: reliable information, in the right format, for the people who need to act on it.

Based in
Madrid, Spain
Availability
Available on-site in Madrid and remote
Sectors
Manufacturing · Pharma · Trading · Holding structures
Languages
Spanish · English · Italian
Finance tools
SAP · Power BI · Financial modelling

Finance systems that serve the business

Management Reporting & Dashboards
One version of the numbers. Always ready. No manual intervention.

A reporting system connected to your data — ERP or Excel — that gives management the information they need without asking the finance team to prepare it. Month-end stops being an event. Decisions stop waiting.
Operational Visibility
Finance across the whole business, not just the P&L.

Stock, margins, credit risk, production — visible in real time, not reconstructed at month-end. Sales knows who owes. Operations knows what's moving. Management knows where the cash is.
Financial Planning & Structure
A model that works when conditions change.

Rolling forecasts, scenario analysis, and budget structures built to be used — not filed. When something shifts, you run the numbers in hours, not days. And you see the P&L impact before you make the call.

Built across different contexts

Each engagement starts from what exists. The infrastructure varies — ERP, Excel, or nothing — but the objective is always the same: a system that gives management real visibility and the ability to act.

ERP-connected reporting
360° Operations Dashboard
Complete Power BI reporting environment for a European frozen food distribution company. Built from scratch, connected directly to ERP. Covers the full scope of finance and operations — sales, margins, stock, production, credit risk, and budget tracking — with role-based access so each level of management sees what is relevant to them. Used daily. No manual intervention. No external consultants.
Power BI ERP integration Role-based access Food & distribution
Excel-based financial control
Holding & Investment Portfolio Reporting
Full financial reporting system for an international holding with diversified investments — real estate, financial instruments, equity positions. Built on Excel as the data source in the absence of ERP. Covers P&L, balance sheet, cash flow, budget vs. actual, and a weekly portfolio tracker showing market value, annualised returns, and forecast vs. actual performance across all positions.
Power BI Excel source Portfolio tracking Multi-jurisdiction
Start-up operational control
Trading Business Intelligence
End-to-end reporting for an international trading start-up with no ERP. Built the full data architecture from Excel. Tracks budget vs. actual, commercial deviations by client, shipment transit status, documentation, and pricing — everything needed to run and monitor the business in real time. Designed to be readable by a non-finance partner without intermediation.
Power BI Excel source Start-up International trading

Let's talk about
your project

Available for consulting engagements — reporting systems, finance transformation, ERP integration, financial planning. I work directly with management and finance teams, without subcontracting.

Elandor Consulting
Madrid, Spain